Brand Channel Metrics
Measures how much control each brand has over its listings: buy-button ownership, merchant breadth, and how competitively their owned tiles are priced.
Buy-Button Owned Share
Percentage of your product listings where the buy button links to your own brand's website (D2C) instead of third-party retailers.
- 1
Kristin Ess64.17% - 2
Ouai63.18% - 3
Keracolor60.80% - 4
Skinzaar56.24% - 5
Clairol54.45% - 6
Overtone53.29% - 7
Native52.99% - 8
Reshma Beauty50.86% - 9
Newvenper48.67% - 10
AyuZest46.48% - 11
Tata Harper46.15% - 12
CurlMix43.54% - 13
SheaMoisture43.30% - 14
Palette By Nature42.49% - 15
only4hair42.41% - 16
L'Oreal Paris41.85% - 17
Madison Reed37.48% - 18
Jack Black34.07% - 19
Salée Hair33.59% - 20
Jhirmack33.45% - 21LolaVie33.07%
- 22
Bread Beauty Supply33.01% - 23
Light Mountain31.29% - 24
Dphue26.66% - 25
Kiwabi19.88%
Merchant Breadth
Average number of distinct retailers listing each of your products. Higher breadth = more discoverability; higher breadth = lower control over brand experience and pricing.
- 1Clairol4.43
- 2Overtone4.27
- 3Jack Black4.22
- 4Madison Reed4.14
- 5Kristin Ess3.70
- 6Reshma Beauty3.57
- 7Light Mountain3.48
- 8AyuZest3.44
- 9Keracolor3.42
- 10CurlMix3.42
- 11L'Oreal Paris3.35
- 12Ouai3.33
- 13Bread Beauty Supply3.31
- 14Dphue3.31
- 15Newvenper3.26
- 16Kiwabi3.18
- 17SheaMoisture3.13
- 18Skinzaar3.13
- 19Native3.02
- 20LolaVie2.66
- 21Salée Hair2.36
- 22Tata Harper2.31
- 23Jhirmack2.29
- 24Palette By Nature2.22
- 25only4hair2.03
Buy-Button Price Rank
When you own the buy button, how does your price compare against other retailers for the same product? The chart shows product count per rank. Rank #1 = cheapest. Most products at #1 = stronger price competitiveness.
- 1LolaVie24
- 2Light Mountain24
- 3Jack Black23
- 4L'Oreal Paris23
- 5SheaMoisture21
- 6Salée Hair21
- 7Palette By Nature21
- 8AyuZest20
- 9CurlMix20
- 10Bread Beauty Supply19
- 11Kristin Ess19
- 12Tata Harper19
- 13Ouai18
- 14Keracolor18
- 15Skinzaar18
- 16Overtone17
- 17Reshma Beauty17
- 18Dphue15
- 19Jhirmack15
- 20Kiwabi13
- 21Madison Reed11
- 22only4hair10
- 23Clairol8
- 24Newvenper8
- 25Native7
Buy-Button Price Premium
When you own the buy button, how much higher is your price compared to the cheapest retailer? The chart shows product count per premium range. 0–15% premium is typical; larger premiums may drive customers to third-party sellers.
- 1Tata Harper28
- 2Ouai27
- 3CurlMix25
- 4Jack Black24
- 5Salée Hair23
- 6Madison Reed22
- 7Kristin Ess22
- 8Light Mountain22
- 9Overtone22
- 10Native22
- 11Skinzaar22
- 12LolaVie21
- 13Palette By Nature21
- 14Dphue20
- 15Reshma Beauty18
- 16Newvenper17
- 17SheaMoisture16
- 18Bread Beauty Supply16
- 19Clairol16
- 20only4hair16
- 21Jhirmack15
- 22AyuZest13
- 23Keracolor12
- 24L'Oreal Paris12
- 25Kiwabi8
Product Instances
Number of product observations powering the metrics above. Higher coverage = more reliable insights.
- 1Bread Beauty Supply181
- 2Reshma Beauty181
- 3Kristin Ess174
- 4AyuZest158
- 5only4hair157
- 6Salée Hair154
- 7Jack Black148
- 8Native143
- 9Clairol142
- 10Overtone142
- 11Jhirmack141
- 12SheaMoisture132
- 13CurlMix131
- 14Dphue130
- 15Madison Reed124
- 16LolaVie122
- 17L'Oreal Paris121
- 18Skinzaar120
- 19Palette By Nature111
- 20Kiwabi105
- 21Newvenper103
- 22Ouai99
- 23Tata Harper99
- 24Light Mountain96
- 25Keracolor81
Availability By Merchant
See which retailers carry each brand's products across your tracked merchants.
- SheaMoisture7828253331261627
- Bread Beauty Supply8920323031201114
- LolaVie70834338—2224
- Ouai9831—3217172210
- Salée Hair8218—2528303229
- Dphue602717916162232
- Keracolor8230151830102917
- Madison Reed581115141181322
- Jack Black5025—1923292512
- Kristin Ess432229—13322726