Brand Visibility
Summarizes how consistently each brand appears in the carousel across all prompts and iterations, capturing dominance and reliability in LLM visibility.
Brand Reach
How widely the brand is discovered across user intents.
Reach
18.6%
Reach Rank
#25
Rank
Brand
Reach
- 1
Bread Beauty Supply64.0% - 2
Jack Black60.9% - 3
Overtone60.7% - 4
Ouai60.4% - 5
Light Mountain57.4% - 6
CurlMix53.1% - 7
L'Oreal Paris50.4% - 8
Tata Harper50.0% - 9
Madison Reed49.4% - 10
Palette By Nature47.6% - 11
Kristin Ess46.7% - 12
Jhirmack45.3% - 13
Newvenper43.7% - 14
only4hair41.7% - 15
Reshma Beauty41.3% - 16
SheaMoisture40.8% - 17
Native40.7% - 18
Skinzaar38.0% - 19
AyuZest37.4% - 20LolaVie36.6%
- 21
Dphue34.0% - 22
Keracolor33.5% - 23
Salée Hair33.4% - 24
Clairol29.9% - 25
Kiwabi18.6%10 queries
Brand Reliability
How consistently the brand is shown across prompts and runs.
Reliability
0.1%
Reliability Rank
#25
Rank
Brand
Reliability
- 1AyuZest43.3%
- 2Native42.6%
- 3Ouai36.3%
- 4LolaVie34.7%
- 5Keracolor33.8%
- 6Salée Hair33.3%
- 7Skinzaar31.9%
- 8Bread Beauty Supply31.1%
- 9Light Mountain30.5%
- 10Kristin Ess29.9%
- 11Newvenper29.4%
- 12Clairol29.0%
- 13Overtone27.4%
- 14Reshma Beauty26.9%
- 15Madison Reed26.7%
- 16Jhirmack26.0%
- 17Tata Harper25.5%
- 18SheaMoisture24.5%
- 19Jack Black22.9%
- 20only4hair22.5%
- 21Dphue22.4%
- 22CurlMix19.0%
- 23Palette By Nature15.9%
- 24L'Oreal Paris14.7%
- 25Kiwabi0.1%
Share of Shelf
Share of Shelf visibility across prompts and iterations.
SOS
1.2%
SOS Rank
#25
Rank
Brand
SOS
- 1Light Mountain6.6%
- 2Reshma Beauty6.0%
- 3AyuZest5.6%
- 4L'Oreal Paris5.3%
- 5Keracolor5.2%
- 6Overtone5.2%
- 7Native5.2%
- 8SheaMoisture4.8%
- 9Madison Reed4.2%
- 10Salée Hair4.2%
- 11Skinzaar4.1%
- 12Kristin Ess4.0%
- 13Tata Harper3.7%
- 14CurlMix3.6%
- 15Ouai3.6%
- 16Palette By Nature3.6%
- 17Jhirmack3.5%
- 18Clairol3.5%
- 19only4hair3.4%
- 20Jack Black3.2%
- 21Bread Beauty Supply3.1%
- 22Dphue3.1%
- 23LolaVie2.7%
- 24Newvenper2.4%
- 25Kiwabi1.2%
Top 3 Presence
Share of prompts where the brand appears in the top 3 placements.
Top 3 %
2.6%
Top 3 % Rank
#25
Rank
Brand
Top 3 %
- 1Dphue22.2%
- 2Keracolor21.4%
- 3only4hair21.1%
- 4Ouai18.3%
- 5Jack Black17.3%
- 6Skinzaar16.7%
- 7L'Oreal Paris16.5%
- 8CurlMix16.3%
- 9Native15.5%
- 10Light Mountain15.4%
- 11Newvenper15.4%
- 12Tata Harper15.0%
- 13Kristin Ess14.5%
- 14Bread Beauty Supply13.9%
- 15Reshma Beauty13.0%
- 16Salée Hair12.7%
- 17Madison Reed12.3%
- 18Clairol12.3%
- 19Overtone12.2%
- 20Jhirmack11.7%
- 21Palette By Nature11.0%
- 22SheaMoisture9.8%
- 23AyuZest9.2%
- 24LolaVie8.3%
- 25Kiwabi2.6%
Top 2 Presence
Share of prompts where the brand appears in the top 2 placements.
Top 2 %
5.1%
Top 2 % Rank
#25
Rank
Brand
Top 2 %
- 1Bread Beauty Supply15.5%
- 2Madison Reed13.5%
- 3SheaMoisture13.3%
- 4Overtone13.1%
- 5Clairol13.0%
- 6Native12.7%
- 7only4hair12.5%
- 8Keracolor12.5%
- 9CurlMix11.8%
- 10Reshma Beauty11.7%
- 11Newvenper11.6%
- 12Light Mountain11.4%
- 13LolaVie11.1%
- 14Palette By Nature10.6%
- 15Ouai10.5%
- 16Kristin Ess9.9%
- 17L'Oreal Paris9.9%
- 18Jhirmack9.8%
- 19Tata Harper9.3%
- 20AyuZest8.9%
- 21Skinzaar8.9%
- 22Salée Hair8.8%
- 23Jack Black8.8%
- 24Dphue8.2%
- 25Kiwabi5.1%
Detailed Metrics
Compare visibility metrics across categories, geographies, or brands. Click column headers to sort. Hover over values for details and change vs. previous period.
Category
Reach
Reliability
Top 3%
Top 2%
Share of Shelf
- Hair Care Sets & Bundles11.3%22.9%0.4%0.9%0.7%
- Hair Growth & Scalp Treatment Serums7.6%0.0%0.0%9.3%3.5%
- Scalp Care & Detox Products4.4%14.8%6.8%5.5%2.3%
- Gray Hair Coloring Products22.1%14.0%0.2%4.8%3.5%
- Scalp Care & Hair Growth8.3%13.5%0.1%3.8%0.0%
- Curated Hair Care Sets0.0%13.6%1.6%0.7%2.6%
Matrix View
Compare Reach across Brand: Kiwabi × All Brands × Category: All Categories.
Category
Hair Growth & Scalp Treatment Serums
Gray Hair Coloring Products
Scalp Care & Detox Products
Hair Care Sets & Bundles
- SheaMoisture60.4%93.7%56.9%90.2%
- Bread Beauty Supply76.0%0%72.5%0%
- LolaVie91.6%54.9%88.2%0%
- Ouai0%70.5%0%67.0%
- Salée Hair0%86.1%0%82.7%
- Dphue68.5%0%65.0%98.3%
- Keracolor84.1%0%80.6%0%
- Madison Reed99.7%63.0%96.2%59.5%
- Jack Black0%78.6%0%75.1%
- Kristin Ess60.9%94.2%57.5%90.7%
- Clairol76.5%0%73.1%0%
- Jhirmack92.1%55.4%88.7%0%
- L'Oreal Paris0%71.0%0%67.6%
- Light Mountain0%86.6%0%83.2%
- Overtone69.0%0%65.5%98.8%
- Palette By Nature84.6%0%81.1%0%
- Reshma Beauty0%63.5%96.7%60.0%
- AyuZest0%79.1%0%75.6%
- CurlMix61.4%94.7%58.0%91.2%
- Native77.0%0%73.6%0%
- Newvenper92.7%55.9%89.2%0%
- only4hair0%71.5%0%68.1%
- Skinzaar0%87.2%0%83.7%
- Tata Harper69.5%0%66.0%99.3%
- KiwabiSelected25.0%23.1%25.0%8.3%