Pricing Intelligence

Analyze pricing performance metrics including RPI, Value Hit Ratio, Cheapest Win Rate, Mean Price Rank, and Normalized Rank compared to competitors.

Relative Price Index

Brand's price relative to market median. Lower values indicate more competitive pricing.

RPI
1.23
RPI Rank
#22
Rank
Brand
RPI
  • 1
    KeracolorKeracolor
    0.75
    8796 iterations analyzed
  • 2
    Salée HairSalée Hair
    0.85
    8796 iterations analyzed
  • 3
    SheaMoistureSheaMoisture
    0.86
    8796 iterations analyzed
  • 4
    OvertoneOvertone
    0.89
    8796 iterations analyzed
  • 5
    NewvenperNewvenper
    0.91
    8796 iterations analyzed
  • 6
    JhirmackJhirmack
    0.93
    8796 iterations analyzed
  • 7
    Kristin EssKristin Ess
    0.95
    8796 iterations analyzed
  • 8
    Reshma BeautyReshma Beauty
    1.01
    8796 iterations analyzed
  • 9
    CurlMixCurlMix
    1.05
    8796 iterations analyzed
  • 10
    Bread Beauty SupplyBread Beauty Supply
    1.06
    8796 iterations analyzed
  • 11
    Tata HarperTata Harper
    1.06
    8796 iterations analyzed
  • 12
    Jack BlackJack Black
    1.09
    8796 iterations analyzed
  • 13
    only4haironly4hair
    1.09
    8796 iterations analyzed
  • 14
    ClairolClairol
    1.10
    8796 iterations analyzed
  • 15
    Palette By NaturePalette By Nature
    1.11
    8796 iterations analyzed
  • 16
    NativeNative
    1.14
    8796 iterations analyzed
  • 17
    LolaVie
    1.17
    8796 iterations analyzed
  • 18
    L'Oreal ParisL'Oreal Paris
    1.17
    8796 iterations analyzed
  • 19
    OuaiOuai
    1.18
    8796 iterations analyzed
  • 20
    SkinzaarSkinzaar
    1.21
    8796 iterations analyzed
  • 21
    AyuZestAyuZest
    1.23
    8796 iterations analyzed
  • 22
    KiwabiKiwabi
    1.23
    8796 iterations analyzed
  • 23
    Light MountainLight Mountain
    1.25
    8796 iterations analyzed
  • 24
    Madison ReedMadison Reed
    1.29
    8796 iterations analyzed
  • 25
    DphueDphue
    1.44
    8796 iterations analyzed

Value Hit Ratio

Percentage of appearances where the brand has at least one product priced at or below the iteration median.

Value Hit Ratio
15.14%
Value Hit Ratio Rank
#24
Rank
Brand
Value Hit Ratio
  • 1
    Light MountainLight Mountain
    40.69%
    116 appearances with competitive pricing
  • 2
    OvertoneOvertone
    39.64%
    112 appearances with competitive pricing
  • 3
    NativeNative
    37.24%
    108 appearances with competitive pricing
  • 4
    Jack BlackJack Black
    36.69%
    104 appearances with competitive pricing
  • 5
    Madison ReedMadison Reed
    35.83%
    100 appearances with competitive pricing
  • 6
    Bread Beauty SupplyBread Beauty Supply
    33.31%
    96 appearances with competitive pricing
  • 7
    Palette By NaturePalette By Nature
    32.65%
    92 appearances with competitive pricing
  • 8
    Tata HarperTata Harper
    32.56%
    88 appearances with competitive pricing
  • 9
    KeracolorKeracolor
    31.29%
    84 appearances with competitive pricing
  • 10
    OuaiOuai
    30.61%
    80 appearances with competitive pricing
  • 11
    AyuZestAyuZest
    30.48%
    76 appearances with competitive pricing
  • 12
    Reshma BeautyReshma Beauty
    29.08%
    72 appearances with competitive pricing
  • 13
    DphueDphue
    27.86%
    68 appearances with competitive pricing
  • 14
    SheaMoistureSheaMoisture
    27.14%
    64 appearances with competitive pricing
  • 15
    SkinzaarSkinzaar
    26.36%
    60 appearances with competitive pricing
  • 16
    L'Oreal ParisL'Oreal Paris
    26.09%
    56 appearances with competitive pricing
  • 17
    Salée HairSalée Hair
    24.52%
    52 appearances with competitive pricing
  • 18
    only4haironly4hair
    23.38%
    48 appearances with competitive pricing
  • 19
    NewvenperNewvenper
    22.46%
    44 appearances with competitive pricing
  • 20
    JhirmackJhirmack
    22.42%
    40 appearances with competitive pricing
  • 21
    Kristin EssKristin Ess
    21.33%
    36 appearances with competitive pricing
  • 22
    CurlMixCurlMix
    15.98%
    32 appearances with competitive pricing
  • 23
    LolaVie
    15.87%
    28 appearances with competitive pricing
  • 24
    KiwabiKiwabi
    15.14%
    16 appearances with competitive pricing
  • 25
    ClairolClairol
    14.71%
    20 appearances with competitive pricing

Cheapest Win Rate

Percentage of appearances where the brand has at least one product at the cheapest price point.

Cheapest Win Rate
0.00%
Cheapest Win Rate Rank
#25
Rank
Brand
Cheapest Win Rate
  • 1
    LolaVie
    33.86%
    116 appearances as cheapest option
  • 2
    JhirmackJhirmack
    31.02%
    112 appearances as cheapest option
  • 3
    SheaMoistureSheaMoisture
    29.14%
    108 appearances as cheapest option
  • 4
    NewvenperNewvenper
    28.37%
    104 appearances as cheapest option
  • 5
    DphueDphue
    28.17%
    100 appearances as cheapest option
  • 6
    OvertoneOvertone
    25.37%
    96 appearances as cheapest option
  • 7
    OuaiOuai
    23.95%
    92 appearances as cheapest option
  • 8
    L'Oreal ParisL'Oreal Paris
    23.67%
    88 appearances as cheapest option
  • 9
    NativeNative
    23.49%
    84 appearances as cheapest option
  • 10
    Tata HarperTata Harper
    23.42%
    80 appearances as cheapest option
  • 11
    only4haironly4hair
    22.85%
    76 appearances as cheapest option
  • 12
    Salée HairSalée Hair
    22.57%
    72 appearances as cheapest option
  • 13
    Palette By NaturePalette By Nature
    21.66%
    68 appearances as cheapest option
  • 14
    Light MountainLight Mountain
    20.68%
    64 appearances as cheapest option
  • 15
    Kristin EssKristin Ess
    19.95%
    60 appearances as cheapest option
  • 16
    CurlMixCurlMix
    19.83%
    56 appearances as cheapest option
  • 17
    Bread Beauty SupplyBread Beauty Supply
    19.74%
    52 appearances as cheapest option
  • 18
    SkinzaarSkinzaar
    19.44%
    48 appearances as cheapest option
  • 19
    ClairolClairol
    18.33%
    44 appearances as cheapest option
  • 20
    Reshma BeautyReshma Beauty
    18.24%
    40 appearances as cheapest option
  • 21
    Madison ReedMadison Reed
    18.12%
    36 appearances as cheapest option
  • 22
    KeracolorKeracolor
    17.68%
    32 appearances as cheapest option
  • 23
    Jack BlackJack Black
    15.60%
    28 appearances as cheapest option
  • 24
    AyuZestAyuZest
    15.35%
    24 appearances as cheapest option
  • 25
    KiwabiKiwabi
    0.00%
    0 appearances as cheapest option

Mean Price Rank

Average price ranking across appearances. Lower values indicate cheaper pricing relative to competitors.

Mean Price Rank
6.08
Mean Price Rank Rank
#25
Rank
Brand
Mean Price Rank
  • 1
    Bread Beauty SupplyBread Beauty Supply
    2.42
    8796 average ranking position
  • 2
    OvertoneOvertone
    2.52
    8796 average ranking position
  • 3
    ClairolClairol
    2.72
    8796 average ranking position
  • 4
    KeracolorKeracolor
    2.78
    8796 average ranking position
  • 5
    Madison ReedMadison Reed
    2.89
    8796 average ranking position
  • 6
    CurlMixCurlMix
    2.94
    8796 average ranking position
  • 7
    OuaiOuai
    3.05
    8796 average ranking position
  • 8
    NewvenperNewvenper
    3.12
    8796 average ranking position
  • 9
    Kristin EssKristin Ess
    3.25
    8796 average ranking position
  • 10
    NativeNative
    3.42
    8796 average ranking position
  • 11
    AyuZestAyuZest
    3.58
    8796 average ranking position
  • 12
    Light MountainLight Mountain
    3.61
    8796 average ranking position
  • 13
    Salée HairSalée Hair
    3.68
    8796 average ranking position
  • 14
    Tata HarperTata Harper
    3.70
    8796 average ranking position
  • 15
    Jack BlackJack Black
    3.93
    8796 average ranking position
  • 16
    SheaMoistureSheaMoisture
    3.95
    8796 average ranking position
  • 17
    only4haironly4hair
    4.02
    8796 average ranking position
  • 18
    Palette By NaturePalette By Nature
    4.06
    8796 average ranking position
  • 19
    SkinzaarSkinzaar
    4.19
    8796 average ranking position
  • 20
    JhirmackJhirmack
    4.28
    8796 average ranking position
  • 21
    L'Oreal ParisL'Oreal Paris
    4.54
    8796 average ranking position
  • 22
    LolaVie
    4.72
    8796 average ranking position
  • 23
    DphueDphue
    4.90
    8796 average ranking position
  • 24
    Reshma BeautyReshma Beauty
    5.15
    8796 average ranking position
  • 25
    KiwabiKiwabi
    6.08
    8796 average ranking position

Normalized Rank

Normalized price position (0 = cheapest, 1 = costliest). Comparable across different list sizes.

Normalized Rank
0.63
Normalized Rank Rank
#22
Rank
Brand
Normalized Rank
  • 1
    NativeNative
    0.29
    8796 normalized position
  • 2
    OvertoneOvertone
    0.32
    8796 normalized position
  • 3
    NewvenperNewvenper
    0.34
    8796 normalized position
  • 4
    JhirmackJhirmack
    0.36
    8796 normalized position
  • 5
    AyuZestAyuZest
    0.36
    8796 normalized position
  • 6
    CurlMixCurlMix
    0.37
    8796 normalized position
  • 7
    Madison ReedMadison Reed
    0.40
    8796 normalized position
  • 8
    Kristin EssKristin Ess
    0.41
    8796 normalized position
  • 9
    only4haironly4hair
    0.41
    8796 normalized position
  • 10
    Jack BlackJack Black
    0.42
    8796 normalized position
  • 11
    Tata HarperTata Harper
    0.43
    8796 normalized position
  • 12
    OuaiOuai
    0.45
    8796 normalized position
  • 13
    SheaMoistureSheaMoisture
    0.46
    8796 normalized position
  • 14
    Salée HairSalée Hair
    0.46
    8796 normalized position
  • 15
    DphueDphue
    0.52
    8796 normalized position
  • 16
    Reshma BeautyReshma Beauty
    0.54
    8796 normalized position
  • 17
    ClairolClairol
    0.57
    8796 normalized position
  • 18
    L'Oreal ParisL'Oreal Paris
    0.57
    8796 normalized position
  • 19
    KeracolorKeracolor
    0.58
    8796 normalized position
  • 20
    SkinzaarSkinzaar
    0.61
    8796 normalized position
  • 21
    Light MountainLight Mountain
    0.63
    8796 normalized position
  • 22
    KiwabiKiwabi
    0.63
    8796 normalized position
  • 23
    LolaVie
    0.66
    8796 normalized position
  • 24
    Bread Beauty SupplyBread Beauty Supply
    0.67
    8796 normalized position
  • 25
    Palette By NaturePalette By Nature
    0.73
    8796 normalized position

Detailed Metrics

Compare pricing metrics across categories, geographies, or brands.

Category
RPI
Value Hit Ratio
Cheapest Win Rate
Mean Price Rank
Normalized Rank
  • Hair Care Sets & Bundles
    1.20
    3.12%
    7.82%
    5.88
    0.62
  • Hair Growth & Scalp Treatment Serums
    1.24
    1.84%
    11.96%
    6.50
    0.53
  • Scalp Care & Detox Products
    1.68
    14.29%
    8.81%
    4.46
    0.95
  • Gray Hair Coloring Products
    1.77
    9.71%
    0.00%
    4.44
    0.85
  • Scalp Care & Hair Growth
    1.42
    4.20%
    14.03%
    4.79
    0.66
  • Curated Hair Care Sets
    1.17
    1.29%
    0.18%
    6.50
    0.81

Matrix View

Compare a pricing metric for any brand across categories and cities in one grid.

Compare
for Brand:
across Category:
and Geography:
Category
🇬🇧LondonUK
🇨🇦TorontoCanada
🇺🇸Los AngelesUnited States
🇺🇸New YorkUnited States
🇺🇸ChicagoUnited States
🇺🇸HoustonUnited States
Hair Care Sets & Bundles
1.38
1.74
1.55
1.75
1.72
1.33
Hair Growth & Scalp Treatment Serums
1.61
1.21
1.20
1.43
1.63
1.40
Scalp Care & Detox Products
1.39
1.41
1.29
1.30
1.44
1.49
Gray Hair Coloring Products
1.39
1.37
1.14
1.55
1.61
1.31